COMMERCIAL: COMPARE, PRAISE, COURT
Chris BoykoCreated in 2018. Within the digital culture, we’ve begun mimicking the fast-paced nature of advertising. Similar to a commercial, we present ourselves within a short format. With a mindset of “left or right”, we quickly base our options with no true differential. Symbolizing this are two yellow-green products placed high on a pedestal. Liquid drips down from the organic forms utter to compare the two products. To capture the moment, a figure posed like a Greek sculpture holds the camera over its head. In the distance, an array of products is left hanging to dry.